What is Matomo
The goals of any web analytics tool are to optimize two things:
Matomo gives you an opensource set of web analytics tools to measure who comes to your website and what happens once they are there. If you are able to self host, the cost of core is free. Otherwise they can host for a price, on servers in Dublin and Frankfort.
If you are technical and want a look under the hood:
You can inspect and contribute to Matomo's software. It is opensource. This transparency increases trust in their data privacy.
Matomo is made by Innocraft Ltd, of New Zealand. See the Official Matomo Site
- find which parts of your site do/don't work
- understand who finds your website -- and how
Matomo gives you an opensource set of web analytics tools to measure who comes to your website and what happens once they are there. If you are able to self host, the cost of core is free. Otherwise they can host for a price, on servers in Dublin and Frankfort.
If you are technical and want a look under the hood:
- Good overview of How Matomo works: https://www.restack.io/docs/matomo-knowledge-what-is-matomo
- Another good overview: https://developer.matomo.org/guides/how-piwik-works
You can inspect and contribute to Matomo's software. It is opensource. This transparency increases trust in their data privacy.
Matomo is made by Innocraft Ltd, of New Zealand. See the Official Matomo Site
Who uses Matomo
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What does Matomo cost
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How hard is it to use
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