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Track 100% of your website traffic, without a consent banner, including "cookieless Matomo"

2/17/2024

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Here are all four ways to track in Matomo without a consent banner: https://matomo.org/faq/new-to-piwik/is-there-a-cookie-less-alternative-to-google-analytics/
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How to accomplish your goal of 100%? Because Matomo has been developing in parallel with GA since 2008, we have had time to create four completely separate solutions to this objective:
  • First way is server side. If you write your own mobile applications, or build your own ECommerce backend, you can track your visitors right there, in the server. Use our SDKs: PHP, C#, Java, or in mobile, use iOS or Android SDKs).
  • Second way:
    If you have access to your server, you can use Log Analytics to look at server logs in Apache or Nginx.
    https://matomo.org/guide/tracking-data/import-server-logs/
    https://matomo.org/faq/how-to/measure-100-of-ecommerce-interactions-using-server-side-tracking/ ( I look forward to hearing more about the guide from Piano, where they dis-recommend this strategy)
Notice that these first two strategies are completely outside of the browser. So Chrome/Safari/Brave/Firefox can do whatever they want - your stack is future proof: Chrome browser can change in 2024 and you are still fine. Ad blockers can come in and you are still fine.

  • Third way: Our JavaScript tracker lets you easily disable cookies for all visitors. And you can disable very gradually. If you go to our main page, and look up Privacy in the footer, there are guides to let you dial it back: scramble part of the IP address, scramble the entire IP address, … in the visual interface it is easy to click and unclick a few things so that you can run a landing page with NO CONSENT BANNER. In France, follow the CNIL guide: https://www.cnil.fr/sites/default/files/atoms/files/matomo_analytics_-_exemption_-_guide_de_configuration.pdf Now you have NO banner. That’s the dream! 🏆 You can get almost every visitor.
  • Fourth way: Our JavaScript tracker lets you run hybrid.
    Matomo has many options in its configuration. One common way to ethically use Matomo to gather data is:
    1. Show your visitor a banner for consent before using tracking cookies and/or measuring user analytics and then
    2. Track the visitor without cookies if they have responded "No" to the consent banner
    If you want to completely skip using tracking cookies, you can Skip 1 and go directly to 2.
    Please see more options in our general guide: https://matomo.org/guide/manage-matomo/privacy/
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  • Home
  • What is Matomo
  • Contact
  • Custom Reports
  • Connect Matomo to other software
  • CLI API etc
  • Matomo Tag Manager Simple Guide
  • Lyn Only
  • Troubleshooting + Deploying Matomo
  • Weird Data
  • Why is data in Matomo giving different numbers than Google Analytics
  • The Dashboard
  • Moving the Data
  • Book Club Forum